Discover Our Greatest Secrets and the Secrets that Impact Us.
Articles that inspire us:
- Why Think Like a Magician?
- Neuroscientists are discovering that "magic is a rich and largely untapped source of insight into perception and awareness."
- Magic and the Brain
- Great article from Scientific American highlighting the importance of studying magic to understand the abilities and limits of our minds.
- Change Perception to Change Behavior
- "To truly, and permanently, change (ingrain) a customer's buying behavior, you first need to change their perception of your company, products and services. A change in perception leads directly to a permanent change in behavior."
- Unlocking Customer Advocacy
- Customer's attitude towards your organization and their perceptions of your business can have a huge impact on your financial performance. This is a fascinating study of the banking world made by IBM.
- How Believing Can be Seeing
- "The context surrounding what we see is all important — sometimes overriding the evidence gathered by our eyes and even causing us to imagine things which aren't really there."
- Improve Learning With Gestures
- "Gestures enhance learning because they capitalize on our experience acting in the world." This is a fascinating study of how gestures can help kids learn and remember. Imagine what this can do for adults!
Articles we have written:
Experiential Learning- Experiential learning is our biggest secret at ThinkMagic. It's how we are able to get into the minds of our audience. If you're planning your next meeting, take our secret to heart - involve your audience in an experience and your message will never be forgotten. More »
What Makes a Meeting Successful?- What do you consider a successful meeting? A majority of our clients tell us: "We'd be happy if everyone took away one thing from the meeting that they could use today." So we ask, "How fast and fun would you like the learning process to be?" More »
Method and Effect- Are you ready to learn a secret of magic that can help your business? What unites magicians with every other profession in the world is simple: We all have boring methods, yet we all can have powerful effects. More »
Thinking Backwards - Coming Soon
The Chemistry of Personalities- Coming Soon
Thirty Seconds to Clarity- Coming Soon